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As the national trend of supporting local economics and small businesses has grown, it has become clear to some people that a more localized form of advertising would be needed. One of these people is Laurie Heston, owner/publisher of Hometown Values Coupon Magazine (HTV) with 4 different publications going out in Shoreline, Bothell/Kenmore/Lake Forest Park, Bothell/Canyon Park and Lynnwood. According to the US Chamber of Commerce, 95% of retail customers come from a five-mile radius surrounding a business. Direct mail is the best way for local merchants to reach new customers in their primary target area. By printing and mailing high quality coupon magazines to specific neighborhoods, Hometown Values has been able to cost-effectively help promote and grow small to medium-sized businesses within their respective communities. Hometown Values mails magazines to 15,000 homes in each region on a quarterly basis. They also provide newsstand-style distribution at strategic locations to supplement the direct mail distribution. But the main reason the magazines are so popular with advertisers is because they catch people's attention with bright colors, fun pictures and content that is relevant to the readers community, including a local events calendar. As a result, the publications have a long shelf life that extends the merchant's sales message. If you are interested in learning more about
Hometown Values or would like to start advertising, call Laurie at 206.779.2207.
Also visit
www.myhometownvalues.com for more
money savings offers.
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